Work Campaigns Unpause (PediaCare) FMCG · Supplements

Unpause (PediaCare)

A PediaCare campaign built around movement, growth, and a custom UNPAUSE sign that restarts healthy energy.

Unpause (PediaCare) hero image
Unpause (PediaCare) Campaign
Concept

Unpause centres on a single visual metaphor — a custom-designed glowing UNPAUSE sign that signals the restart of healthy growth. The campaign weaves growth, nutrition, and playful energy into the look, with the gummies' flavours and ingredients featured prominently in bold, kid-friendly visuals.

Approach

Under a Creative Director and alongside teammates and junior designers, I contributed to mood boards and storyboards built around motion and reassurance. The work spans the digital TVC and a wider visual system that keeps the UNPAUSE sign recognisable across reels, key visuals, and supporting print.

Unpause — campaign visual 1
Unpause — campaign visual 2
Unpause — campaign visual 3
Unpause — campaign visual 4

Pause undone, growth restarted.

Unpause (PediaCare)
Where Next

One campaign ends, the next is one click away — services, voice, or a conversation.

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