Work Campaigns Unpause (PediaCare) FMCG · Supplements

Unpause (PediaCare)

A PediaCare campaign built around movement, growth, and a custom UNPAUSE sign that keeps healthy growth in motion.

Unpause (PediaCare) hero image
Unpause (PediaCare) Campaign
Concept

Unpause centres on a single visual metaphor — a custom-designed glowing UNPAUSE sign that signals growth continuing — uninterrupted, unstoppable.

Approach

Under a Creative Director and alongside teammates and junior designers, I contributed to mood boards and storyboards built around motion and reassurance. The work spans the digital TVC and a wider visual system that keeps the UNPAUSE sign recognisable across reels, key visuals, and supporting print.

Unpause — campaign visual 1
Unpause — campaign visual 2
Unpause — campaign visual 3
Unpause — campaign visual 4

Pause undone. Growth never stops.

Unpause (PediaCare)
Where Next

One campaign ends, the next is one click away — services, voice, or a conversation.

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