Leon's Premier Binge
An IPL match-time campaign for Leon's Premier Binge — turning cricket-night cravings into value combos, anchored by a sharp cricket pun: LBW — Legs. Burgers. Wraps.
Leon's Premier Binge wanted to own match-time hunger through the IPL season. The campaign hangs on one quick cricket pun — LBW: Legs. Burgers. Wraps. — and a playful nudge, 'Would your favourite player want you to be hungry?'. Bold blocks of Leon's orange and green, line-art cricketers, and big crossed-out prices push the bestseller combos to the front of every surface.
I carried the idea across the full match-time toolkit — outdoor and transit branding (bus wraps and hoardings), in-store standees and menu cards, and digital banners — holding a consistent system of price-led combo callouts (Super8 Drumstick, Super4 Strip Burger, Spicy Aloo Tikki), cricket iconography, and the LBW lockup so the work reads the same from a highway bus to a tray-liner.
Would your favourite player want you to be hungry?
Leon's Premier Binge