FMCG
FreshMenu
Retail packaging for FreshMenu that reads as both editorial and edible.
Concept
FreshMenu needed packaging that could carry an editorial aesthetic without losing the warmth of a food brand. The result balances soft typography with appetite-led photography across the range.
A set of pack formats share the same brand panel, ingredient grid, and clean type stack. Each pack is differentiated by its hero photograph and a colour-coded ingredient strip.
Editorial, edible, and easy to read at arm's reach.
FreshMenu